Ed McCulloch

With an art director’s sense of visual style and a photographer’s eye for nuanced composition, Ed’s work includes films that mingle visual storytelling, natural performances and often lush locations and dramatic cinematography. Spots for brands like Lincoln Motor Company, Tim Horton’s, Nike, The History Channel and Panasonic all reflect his multifaceted career influences. Recently Ed was awarded 2nd prize in the YDAs (Young Director Awards) for ‘You Are Not Alone’, a powerful spot supporting the Wounded Warriors Project.

A graduate of Miami Ad School, Ed started his career as an agency art director. Within a year, however, he left the agency to pursue advertising photography full time, becoming a sought after shooter of print and online campaigns for a range of brands and agencies before moving into film.

This background is evident in his attention to casting, locations, wardrobe, art direction, lighting and above all composition. He works closely with his actors to draw natural and seemingly effortless performances out of them.

“I like storytelling that’s emotional and honest,” Ed explains, “particularly stories that inspire a change in behavior. I want to make the viewer feel something, to evoke a response and help them see connections to what’s going on in their own lives. I do a lot of research into my subjects and inject my own life experience into the storytelling. I also believe strongly in collaborating, and look for that in the crew I work with. Together we make things I could never create on my own, and that approach has always benefited my agency clients. That’s a big part of the beauty and magic of film.”