Martin Kalina is an Argentinian director now based in Barcelona. He is known for creating human centric stories and potent comedy spots that are both richly styled and beautifully cinematic. Once part of the directing team of Nico & Martin, they opened Primo, their own production company in Buenos Aires in 2008 and immediately started creating talked-about campaigns and winning serious awards.
As a favoured director of top global agencies Grey London, 72 & Sunny LA, Publicis Paris, And Saatchi & Saatchi Milan, Martin has helmed campaigns for Volkswagen, Ikea, Carlsberg, Axe, BGH, and Guinness, among others leading to top awards including the Grand Prix at Cannes Prix for Argentinian beer brand, Andes, multiple Cannes Lions, D&AD Pencils, London International Awards, and One Show honours.
Recently, The Gunn Report ranked the Nico & Martin directed ‘Dads In Briefs’ commercial for BGH air conditioners as one of the top 20 spots of the 21st century so far.