PSA videos are a tough category to stand out in. It takes a really great video to get shortlisted for The One Show. Holiday Films & Nimble Content director, Jesse Senko’s ‘Don’t Get Sextorted – Send a Naked Mole Rat’ video, created for the awesome folks at No Fixed Address and The Canadian Centre for Child Protection, made the shortlist.
The mission of The Canadian Centre for Child Protection is to reduce child victimization by providing programs and services to Canadians. Today, there is a growing problem of teenage boys being sextorted online because they’ve sent pics of their…you know. This video playfully/seriously suggests they send a pic of a naked mole rat instead.
This campaign video along with some really cool content on their website http://dontgetsextorted.ca created a huge buzz in the media and was extensively covered by CBC, CTV, even The New Yorker ran a piece on the campaign. Congrats to Jesse and everyone who played a role in the production.
Final winners will be announced at the show on May 9.