Holiday Films and Nimble Content had a very busy lead up to the Winter Olympics.
SOMEDAY – Jan Gleie directs, Someday, a 3-spot TV campaign for RBC. Following the athletes across the country, he and a small team filmed the stories of some of Canada’s best Olympic athletes. Slopestyle snowboarder, Spencer O’Brien who had to leave her aboriginal community of Alert Bay on Canada’s west coast in order to find the best training. Hockey player, Marie-Phillip Poulin, who, as a woman growing up in a hockey-obsessed country faced barrier after barrier. And figure skater, Patrick Chan, who shows how a time-crunched Olympian juggles a heavy training and competition schedule and still manages to keeps tabs on his finances with the new RBC Mobile app.
AVION – MARK McMORRIS – Ryan Gibb and a small crew spent a few days in Aspen hanging out with Canadian rockstar snowboarder, Mark McMorris. Mark is constantly travelling the world to train and compete and there’s nothing he loves more than exploring the local adventures wherever he finds himself. We see Mark try dogsledding, enjoying the local restaurant scene, and getting a custom hat made by a local Aspen artisan. This all happens just a month prior to the Olympic Games and not even a year out from his near fatal accident in the Whistler backcountry. Mark is so good to work with, always projecting easy smiles and positive vibes no matter the situation.
WORK THAT APP – Jesse Senko directed a series of five, 15-second videos starring Canadian Olympic athletes Mikael Kingsbury, Spencer O’Brien, Mercedes Nicoll, and Travis Gerritts, as they demonstrate various features of the new RBC Mobile App. The videos playfully show how even the busiest people can fit managing their money into their ‘daily routine’. A smart and simple campaign for a smart and simple app.